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Keep Customers and Employees Satisfied

Carol Evenson
If you are in charge of a large team that regularly interacts with customers, it may seem difficult to manage both factions equally and perform your job duties well. Here are some solutions to make sure both parties work well together.

Be Open To Criticism

Constructive criticism is a cornerstone trait for relationships between supervisors and subordinates, operating from one party to another. If you feel you are overwhelmed or not accomplishing goals at the rate you outlined, it may be advantageous to ask employees if they have feedbacks to make the process smooth or improve customer experience.
You can also ask customers for feedbacks, either verbally, or by implementing a feedback feature in your website or physical office. This also helps customers feel valued to the company, and will foster loyalty as well.

Instill Processes and Procedures

Setting goals and initiatives is incredibly important for having a successful business. Depending on how many employees you have, you should divide tasks and responsibilities accordingly, and establish goals for those factions. For example, a team focused on helping customers should make a list of customer service goals that are attainable.
There are other ways to streamline your procedures, such as discussing common situations that arise between customers and employees and training employees on how best to respond to these events. Over time, if a solution has been shown to not work, you can always adjust accordingly.

Adjust Your Budget

Finances are an issue that apply to both employees and customers. In terms of employees, it is important to know where funding resources are going, whether they are being used effectively. It may be better, for example, to automate certain processes, or digitize procedures, to save money on employee side without cutting wages.
Be sure to set prices for customers at a reasonable rate so that they can afford your product, but not so low that they are worried about a lack of quality in your product or service. Balancing both ends of the system in terms of money can be difficult, so keep detailed records of all money going in and out of your business.

Create a Positive Environment

Customer relationships are essential to retain and expand your client base. Therefore, be sure to foster a workplace that integrates satisfaction of these customers, especially those that have been clients for longer time. Having and encouraging an upbeat attitude and a positive outlook for employees is integral as well.
Customers entering into your business should be given best possible treatment. Teach your employees to value every customer and create a personalized experience that tailors to their personal and professional needs. If employees have suggestions for a better workspace, inform them that you are open to new and better practices and procedures.

Find Commonalities Between Parties

Common interests is one of the keys to building relationships, and there is no exception when it comes to clients and employees. Survey your clients to know their interests better, especially outside the space that your product or service occupies in the market.
It may be a good idea to plan events where customers and employees can communicate and interact in a non-work environment. For example, you can host a barbecue for employees, customers, and their families, with games, raffles, and prizes, with proceeds going toward a charitable cause that many of them are passionate about.
Bridging the gap between your workforce and your clientele does not have to be a challenging task. With these simple tips, you should create a system that works for both parties and allows employees to flourish, grow, and provide best service for customers.